Passport to Hobart is a marketing campaign to encourage people to dine out in in Hobart cafes, restaurants and bars.
This campaign will be run under the City’s marketing program Hello Hobart.
The campaign will launch on 10 am Wednesday 23 March 2022 until midnight 8 May 2022 or until such time as the vouchers are allocated, whichever comes first.
If you are one of the participating businesses, we ask that you will undertake the following:
It will now be easier for people to earn rewards through this loyalty program.
For this campaign people will be required to earn 3 stamps before they earn a $20 reward, rather than the previous campaign where they had to earn 5 stamps.
This will deliver more frequent incentives to people and encourage them to dine out more regularly.
No. We will provide you with everything you require including your unique QR code, counter collateral and a window decal.
We will also reimburse you for the vouchers that are redeemed in your venue.
Venues will need to meet the following eligibility criteria to participate in Passport to Hobart campaign. The venue must:
Yes, although you must be operating four days a week to participate in the campaign.
Yes, so long as you also serve meals (not snacks). For example, a bar would be eligible, so long as they also have a food menu (that may offer items such as burgers and pizzas).
The campaign is limited to 75 businesses. As a result, we are opening up the expression of interest at one time to all businesses that meet the criteria. This way, it is simply a ‘first-in, best-dressed’. We will have a waitlist, so that if businesses cannot proceed, we can go down the list.
In total, there are 2,500 x $10 Welcome Vouchers and 1,500 x $20 Reward Vouchers to give away to participants. We cannot guarantee where these will be spent and the value that will be redeemed in each venue. The program will be encouraging the community to ‘share the love’ around participating venues and we will include a directory of participating venues on the Hello Hobart webpage.
We will be investing in promoting the campaign through a number of channels. This will include social media, radio, printed materials and promotion through a number of digital screens in the city. We also work closely with other groups in the city who help us share the good word.
Your store will need to process vouchers through your POS machine and submit a report and an invoice each fortnight. This will be checked against the vouchers being redeemed through the app and then your store will receive payment.
The expression of interest will open from 10 am Tuesday 22 February 2022 and will be on a ‘first-in, best-dressed’ scenario. There are a small number of eligibility criteria that will need to be meet.
If you are one of the first 75 eligible businesses to sign up, after we have checked your eligibility we will notify you in writing. You will be supplied with the terms and conditions and a contract that will need to be returned.
We will provide step by step guide and prior to the campaign start date, we will organise a time to brief you on the campaign and run you through what is required.
We will also provide you with the marketing collateral to be displayed in your store and your unique store QR code.
Each venue, assuming it meets the eligibility criteria, would be entitled to participate. Each venue will need to fill out an individual expression of interest form though, you cannot fill out one form for multiple venues.