A voucher reward system for people who are dining out in Hobart cafes, restaurants, bars and other eateries.
In a nod to the fact we cannot travel overseas at the moment, participants will be entitled to a $20 Reward Voucher once they collect 5 ‘stamps’ on their digital passport. To collect a stamp, a minimum spend of $20 would need to be spent at a participating venue.
To encourage participation in the program, a $10 Welcome Voucher will be available to the first 3,500 downloads of the application to be spent at participating restaurants.
This campaign will be run under the City’s marketing program Hello Hobart.
The campaign will launch on 10 am Thursday 7 January 2021 until midnight Sunday 7 February 2021 or until such time as the vouchers are allocated, whichever comes first.
If you are one of the participating businesses, we ask that you will undertake the following:
No. We will provide you with everything you require including your unique QR code, counter collateral and a window decal.
We will also reimburse you for the vouchers that are redeemed in your venue.
Venues will need to meet the following eligibility criteria to participate in Passport to Hobart campaign. The venue must:
Yes, although you must be operating four days a week to participate in the campaign.
Yes, so long as you also serve meals (not snacks). For example, a bar would be eligible, so long as they also have a food menu (that may offer items such as burgers and pizzas).
As this is a pilot program, the number of venues is limited to 75 businesses. As a result, we are opening up the expression of interest at one time to all businesses that meet the criteria. This way, it is simply a ‘first-in, best-dressed’. We will have a waitlist, so that if businesses cannot proceed, we can go down the list.
In total, there are 3,500 x $10 Welcome Vouchers and 1,750 x $20 Reward Vouchers to give away to participants. We cannot guarantee where these will be spent and the value that will be redeemed in each venue.
The program will be encouraging the community to ‘share the love’ around participating venues and we will include a directory of participating venues on the Hello Hobart webpage.
We will be investing in promoting the campaign through a number of channels. This will include social media, radio, printed materials and promotion through a number of digital screens in the city. We also work closely with other groups in the city who help us share the good word.
The expression of interest will open from 9 am Tuesday 15 December 2020 and will be on a ‘first-in, best-dressed’ scenario. There are a small number of eligibility criteria that will need to be meet.
If you are one of the first 75 eligible businesses to sign up, we will notify you in writing within 48 hours. You will be supplied with the full copy of terms and conditions that will need to be returned. We will then send you a copy of the QR code and marketing collateral to be displayed on your counter.
Each venue, assuming it meets the eligibility criteria, would be entitled to participate. Each venue will need to fill out an individual expression of interest form though, you cannot fill out one form for multiple venues.