Hello Hobart

Hello Hobart celebrates Hobart, its retail stores, its cafes and restaurants, and everything that makes Hobart special.

Important information for venue operators will be updated regularly on this page.
Expression of Interest for Venue Operators
Terms and Conditions for Venue Operators
Frequently Asked Questions
    What is Passport to Hobart?

    A voucher reward system for people who are dining out in Hobart cafes, restaurants, bars and other eateries.

    In a nod to the fact we cannot travel overseas at the moment, participants will be entitled to a $20 Reward Voucher once they collect 5 ‘stamps’ on their digital passport. To collect a stamp, a minimum spend of $20 would need to be spent at a participating venue.

    To encourage participation in the program, a $10 Welcome Voucher will be available to the first 3,500 downloads of the application to be spent at participating restaurants.

    This campaign will be run under the City’s marketing program Hello Hobart.

    When will it run?

    The campaign will launch on 10 am Thursday 7 January 2021 until midnight Sunday 7 February 2021 or until such time as the vouchers are allocated, whichever comes first.

    What is expected of me as a business?

    If you are one of the participating businesses, we ask that you will undertake the following:

    • Share on your social media accounts that you are participating in the campaign (we will provide you with social media images)
    • Provide the QR code to customers that make a valid purchase in the campaign period
    • Honour vouchers that are redeemed in store, this includes having a POS system able to do discounts
    • Keep a record of the number of vouchers redeemed in store (this figure will be cross checked against the Stamp Me system)
    • Invoice the City of Hobart on a fortnightly basis for the total value of vouchers redeemed in that time period
    • Train your staff to ensure that the program is as successful as possible
    • Display marketing collateral on your counter to promote the program
    Does it cost anything to participate?

    No. We will provide you with everything you require including your unique QR code, counter collateral and a window decal.

    We will also reimburse you for the vouchers that are redeemed in your venue.

    What are the eligibility criteria to participate?

    Venues will need to meet the following eligibility criteria to participate in Passport to Hobart campaign. The venue must:

    • Serve meals and/or beverages as their primary purpose for trading (for example, a café, restaurant or bar)
    • If the venue sells alcoholic beverages, the venue must also serve meals
    • Have a permanent physical location in the Hobart City municipal area where customers would come to be served meals/drinks (in either a dine-in/take-away capacity)
    • Have an ABN that is registered in Tasmania, is currently active and is registered for GST.
    • Will be open a minimum of 4 days each week (excluding public holidays) in the campaign period
    • Agree to train all front-of-house staff on the program to ensure they are aware of how it operates
    • Be willing to agree to the terms of engagement for the campaign
    • Have a COVID-19 safety plan
    • Have a current Food Business Registration with no outstanding fees
    I am closed some days over the campaign period, can I still participate?

    Yes, although you must be operating four days a week to participate in the campaign.

    I sell alcohol, can I participate?

    Yes, so long as you also serve meals (not snacks). For example, a bar would be eligible, so long as they also have a food menu (that may offer items such as burgers and pizzas).

    How many venues can participate?

    As this is a pilot program, the number of venues is limited to 75 businesses. As a result, we are opening up the expression of interest at one time to all businesses that meet the criteria. This way, it is simply a ‘first-in, best-dressed’. We will have a waitlist, so that if businesses cannot proceed, we can go down the list.

    How many vouchers can I expect will be redeemed in my venue?

    In total, there are 3,500 x $10 Welcome Vouchers and 1,750 x $20 Reward Vouchers to give away to participants. We cannot guarantee where these will be spent and the value that will be redeemed in each venue.

    The program will be encouraging the community to ‘share the love’ around participating venues and we will include a directory of participating venues on the Hello Hobart webpage.

    How will you be promoting Passport to Hobart?

    We will be investing in promoting the campaign through a number of channels. This will include social media, radio, printed materials and promotion through a number of digital screens in the city. We also work closely with other groups in the city who help us share the good word.

    How can I get involved?

    The expression of interest will open from 9 am Tuesday 15 December 2020 and will be on a ‘first-in, best-dressed’ scenario. There are a small number of eligibility criteria that will need to be meet.

    If you are one of the first 75 eligible businesses to sign up, we will notify you in writing within 48 hours. You will be supplied with the full copy of terms and conditions that will need to be returned. We will then send you a copy of the QR code and marketing collateral to be displayed on your counter.

    I own more than one venue, how do I sign up multiple venues?

    Each venue, assuming it meets the eligibility criteria, would be entitled to participate. Each venue will need to fill out an individual expression of interest form though, you cannot fill out one form for multiple venues.

    Further questions

    If you have any further questions, please contact the Hello Hobart Team on 03 6238 2434 or [email protected].